If you look at the Chameleon title tag you can see that we have more than 70 characters and this is done on purpose to create the end result which is us being top of Google for our chosen keywords.
This is important as the keyword density is part of the Google algorithm calculation.
If you add more characters / words into your title tag you are reducing the keyword density of the individual words. The key is to ensure your page title is relevant and not the same across the complete website. This is one of the most important on-page SEO factors to get correct. The title tag is the main text that will describe your website. In Google you can see the title tag as the top line of information above the website URL which appears in all search results. If you search in Google for example "Birmingham SEO Company" you will see the following as shown here:. The title TAG will appear at the top of the Google Chrome and Mozilla Firefox web browsers. See in the example below the Chameleon title TAG in 2 places:. The title TAG is important and is used not by not only Google but by browsers.
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